Singapore Telecommunications Limited ( Singtel ) Essay

Singapore Telecommunications Limited (SingTel) is one of the main leading communications groups in Asia which provides a scope for telecommunication products and services in term of fixed line, internet, mobile and pay TV. Headquartered in Singapore with over 130 years working operating experiences, SingTel has built up itself as the largest telecommunication provider in Singapore and the second largest in Australia by market share while at the same time the group is also long term strategic investor in six regional mobile operators. These accomplishments have offer SingTel some assistance with keeping its quick pace in the best approach to accomplish its corporate vision which is to be Asia Pacific s best multimedia solution groups(Singtel.com 2010). In Singapore, increased competition and quick changing business environment has been seen as the business sector is opening up to more service providers. A standout amongst the most powerful new items is the Next Generation National Br oadband Network which includes with ultra-fast speed network access to the business and private client. Furthermore, SingTel has made the right moves by turning into the fiber service provider. This study goes for instituting a commonsense promoting arrangement on the new fiber services for the term of 2011-2013 which incorporates the setting of marketing objectives, procedure, strategy, tactical plans as well as the proposed sale forecast and budget plans together with control and feedbackShow MoreRelatedSingapore Telecommunications Limited ( Singtel ) Essay1395 Words   |  6 PagesEXECUTIVE SUMMARY Singapore Telecommunications Limited (SingTel) is one of the main leading communications groups in Asia which provides a scope for telecommunication products and services in term of fixed line, internet, mobile and pay TV. Headquartered in Singapore with over 130 years working operating experiences, SingTel has built up itself as the largest telecommunication provider in Singapore and the second largest in Australia by market share while at the same time the group is also longRead MoreSingapore Telecommunications Limited1359 Words   |  5 PagesCompany Description Singapore Telecommunications Limited (SingTel), which was incorporated on 28 March 1992 and launched its Initial Public Offering (IPO) as being in Singapore Stock Market a year after, is a largest communication service provider in Asia (Campbell 2008). With more than 20 years operating in telecommunication market, the company has expanded and invested its business into different countries like Australia, Thailand, India, and Indonesia. Creating the mission of â€Å"Changing theRead MoreSwot Analysis Of Singtel Political Economical Social Culture1064 Words   |  5 Pages â€Æ' PESTEL Analysis of SingTel Political Economical Social/Cultural 1. Stable Political Environments 2. Government Effort 1. Increased GDP 2. Level of disposable income 3. Exchange rate 1. Health Concern 2. Attitudes of Generation 3. Age distribution Technological Environmental Legal 1. Technological Change 2. Automation 1. Whether 2. Natural Catastrophe 1. Consumer safety law 2. Deregulation 3. Tax policy PoliticalRead MorePotential Merger Of Starhub And Mobile Essay1556 Words   |  7 Pages2.2.4. Threats SingTel potential merger of StarHub and mobile one will be biggest threats to SingTel’s number one position in Singapore for mobile markets. With the competitive market, SingTel will have to fight against star hub and mobile one through price, promotions and advertisings since all three companies’ main business are in provision of mobile plans and sales of mobiles. SingTel may need to improve customer service further to create superior customer service that tag to their brand. WithRead MoreSingtel Essay2305 Words   |  10 PagesPossible Future of SingTel Introduction SingTel is a recognized and successful telecommunication corporation in Asia. This essay will illustrate the past, present and possible future of SingTel and the transformation SingTel had made throughout the years. In addition, it will include the identification of changes SingTel has made and also the demonstration on how SingTel deal with these changes through change management lenses. Company Overview Singapore Telecommunications also known asRead MorePerformance analysis - SingTel vs Telstra935 Words   |  4 Pagesï » ¿Part A SingTel (Singaporean-owned Company) and Telstra (Australian-owned Company) are leading corporations in communication with major businesses in fixed telephony, mobile phone and Internet. The two companies each have more than a hundred years of experience in telecommunication with domestic and international markets. Although they both have subsidiaries and joint ventures overseas, Telstra’s concerns are limited to Asia-Pacific and North America markets, while SingTel focuses on a wider rangeRead MoreIndustrial Project on Two Public Listed Companies Starhub and Singtel5949 Words   |  24 Pages5.12. Threats 24 5. Recommendation 26 6. Conclusion 27 Reference 28 Executive Summary The purpose of this project is to have an overview in detail of history performance of the two listed companies in Singapore, Singapore Telecommunication Limited (Singtel) and Starhub Limited (Starhub). The project gives information about the firms and their management, the competitive environment, also the economic climate and outlook. In addition, the financial statements of the two companies willRead MoreIndustrial Project on Two Public Listed Companies Starhub and Singtel5937 Words   |  24 Pages Threats 24 5. Recommendation 26 6. Conclusion 27 Reference 28 Executive Summary The purpose of this project is to have an overview in detail of history performance of the two listed companies in Singapore, Singapore Telecommunication Limited (Singtel) and Starhub Limited (Starhub). The project gives information about the firms and their management, the competitive environment, also the economic climate and outlook. In addition, the financial statements of the two companies willRead MoreMarketing Actions And Budget Gantt Essay903 Words   |  4 Pagesthousands (SGD) Chart 2.0 SingTel marketing actions and budget Gantt chart for 2011 (Fiber division) Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Budget AdvertisementPromotion Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" 4,600 Sale force stimulation Ãâ€" Ãâ€" Ãâ€" Ãâ€" 400 Sale force training Ãâ€" Ãâ€" Ãâ€" 300 Distribution channel maintenance Ãâ€" Ãâ€" Ãâ€" 250 Telephone sale Ãâ€" Ãâ€" Ãâ€" Ãâ€"Ãâ€" Ãâ€" 500 RD Ãâ€" Ãâ€" Ãâ€" Ãâ€" 3,000 Total 9,050 In thousands (SGD) Chart 3.0 SingTel marketing actions andRead MoreSingtel - Strategy Diamond2017 Words   |  9 PagesSAVED Presentation – Singtel Telcommuncation 1. External Environment Analysis Implications a. Political - Legal While SingTel once enjoyed monopoly in Singapore’s telecom industry, the government (IDA) introduced and encouraged competition in year 1992, believing to prepare Singapore in general for expected increased in competition and expansion both domestically and internationally. SingTel then has been greatly affected with strong competitions such as Starhub and M1 (which respectively acquire Singapore Telecommunications Limited ( Singtel ) Essay EXECUTIVE SUMMARY Singapore Telecommunications Limited (SingTel) is one of the main leading communications groups in Asia which provides a scope for telecommunication products and services in term of fixed line, internet, mobile and pay TV. Headquartered in Singapore with over 130 years working operating experiences, SingTel has built up itself as the largest telecommunication provider in Singapore and the second largest in Australia by market share while at the same time the group is also long term strategic investor in six regional mobile operators. These accomplishments have offer SingTel some assistance with keeping its quick pace in the best approach to accomplish its corporate vision which is to be Asia Pacific s best multimedia solution groups(Singtel.com 2010). In Singapore, increased competition and quick changing business environment has been seen as the business sector is opening up to more service providers. A standout amongst the most powerful new items is the Next Generation National Br oadband Network which includes with ultra-fast speed network access to the business and private client. Furthermore, SingTel has made the right moves by turning into the fiber service provider. This study goes for instituting a commonsense promoting arrangement on the new fiber services for the term of 2011-2013 which incorporates the setting of marketing objectives, procedure, strategy, tactical plans as well as the proposed sale forecast and budget plans together withShow MoreRelatedSingapore Telecommunications Limited ( Singtel ) Essay1598 Words   |  7 PagesSingapore Telecommunications Limited (SingTel) is one of the main leading communications groups in Asia which provides a scope for telecommunication products and services in term of fixed line, internet, mobile and pay TV. Headquartered in Singapore with over 130 years working operating experiences, SingTel has built up itself as the largest telecommunication provider in Singapore and the second largest in Australia by ma rket share while at the same time the group is also long term strategic investorRead MoreSingapore Telecommunications Limited1359 Words   |  5 PagesCompany Description Singapore Telecommunications Limited (SingTel), which was incorporated on 28 March 1992 and launched its Initial Public Offering (IPO) as being in Singapore Stock Market a year after, is a largest communication service provider in Asia (Campbell 2008). With more than 20 years operating in telecommunication market, the company has expanded and invested its business into different countries like Australia, Thailand, India, and Indonesia. Creating the mission of â€Å"Changing theRead MoreSwot Analysis Of Singtel Political Economical Social Culture1064 Words   |  5 Pages â€Æ' PESTEL Analysis of SingTel Political Economical Social/Cultural 1. Stable Political Environments 2. Government Effort 1. Increased GDP 2. Level of disposable income 3. Exchange rate 1. Health Concern 2. Attitudes of Generation 3. Age distribution Technological Environmental Legal 1. Technological Change 2. Automation 1. Whether 2. Natural Catastrophe 1. Consumer safety law 2. Deregulation 3. Tax policy PoliticalRead MorePotential Merger Of Starhub And Mobile Essay1556 Words   |  7 Pages2.2.4. Threats SingTel potential merger of StarHub and mobile one will be biggest threats to SingTel’s number one position in Singapore for mobile markets. With the competitive market, SingTel will have to fight against star hub and mobile one through price, promotions and advertisings since all three companies’ main business are in provision of mobile plans and sales of mobiles. SingTel may need to improve customer service further to create superior customer service that tag to their brand. WithRead MoreSingtel Essay2305 Words   |  10 PagesPossible Future of SingTel Introduction SingTel is a recognized and successful telecommunication corporation in Asia. This essay will illustrate the past, present and possible future of SingTel and the transformation SingTel had made throughout the years. In addition, it will include the identification of changes SingTel has made and also the demonstration on how SingTel deal with these changes through change management lenses. Company Overview Singapore Telecommunications also known asRead MorePerformance analysis - SingTel vs Telstra935 Words   |  4 Pagesï » ¿Part A SingTel (Singaporean-owned Company) and Telstra (Australian-owned Company) are leading corporations in communication with major businesses in fixed telephony, mobile phone and Internet. The two companies each have more than a hundred years of experience in telecommunication with domestic and international markets. Although they both have subsidiaries and joint ventures overseas, Telstra’s concerns are limited to Asia-Pacific and North America markets, while SingTel focuses on a wider rangeRead MoreIndustrial Project on Two Public Listed Companies Starhub and Singtel5949 Words   |  24 Pages5.12. Threats 24 5. Recommendation 26 6. Conclusion 27 Reference 28 Executive Summary The purpose of this project is to have an overview in detail of history performance of the two listed companies in Singapore, Singapore Telecommunication Limited (Singtel) and Starhub Limited (Starhub). The project gives information about the firms and their management, the competitive environment, also the economic climate and outlook. In addition, the financial statements of the two companies willRead MoreIndustrial Project on Two Public Listed Companies Starhub and Singtel5937 Words   |  24 Pages Threats 24 5. Recommendation 26 6. Conclusion 27 Reference 28 Executive Summary The purpose of this project is to have an overview in detail of history performance of the two listed companies in Singapore, Singapore Telecommunication Limited (Singtel) and Starhub Limited (Starhub). The project gives information about the firms and their management, the competitive environment, also the economic climate and outlook. In addition, the financial statements of the two companies willRead MoreMarketing Actions And Budget Gantt Essay903 Words   |  4 Pagesthousands (SGD) Chart 2.0 SingTel marketing actions and budget Gantt chart for 2011 (Fiber division) Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Budget AdvertisementPromotion Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" Ãâ€" 4,600 Sale force stimulation Ãâ€" Ãâ€" Ãâ€" Ãâ€" 400 Sale force training Ãâ€" Ãâ€" Ãâ€" 300 Distribution channel maintenance Ãâ€" Ãâ€" Ãâ€" 250 Telephone sale Ãâ€" Ãâ€" Ãâ€" Ãâ€"Ãâ€" Ãâ€" 500 RD Ãâ€" Ãâ€" Ãâ€" Ãâ€" 3,000 Total 9,050 In thousands (SGD) Chart 3.0 SingTel marketing actions andRead MoreSingtel - Strategy Diamond2017 Words   |  9 PagesSAVED Presentation – Singtel Telcommuncation 1. External Environment Analysis Implications a. Political - Legal While SingTel once enjoyed monopoly in Singapore’s telecom industry, the government (IDA) introduced and encouraged competition in year 1992, believing to prepare Singapore in general for expected increased in competition and expansion both domestically and internationally. SingTel then has been greatly affected with strong competitions such as Starhub and M1 (which respectively acquire